Eight years of digital marketing and advertising experience with an all-encompassing skill set. I’m a self-starter, data-driven advertiser, dynamic storyteller and creative problem-solver.
Projected to acquire over 150,000 SQL’s this year at a $5 cost per qualified lead. This is achieved through 23 strategic campaigns, 120 different ad sources, and thousands of media placements.
Responsible for all digital advertising and marketing efforts – paid social, SEO, search, display, video, programmatic, native, and print. Developed a new paid social strategy, consistently delivering results well-below industry-average costs, even with new privacy laws and iOS updates.
Conceptualized, created and executed a new strategic paid social campaign generating reservations. Increased bookings by 20% YoY.
Led the design and creation of over 9 websites. Managed all troubleshooting including: server/hosting issues, networking, coding errors and plugin conflicts. Implemented rigorous A/B and multivariate testing, increasing conversion rates by 10%.
Created content for all digital and social channels including our blog, websites, social media and emails. Created and edited videos for for various channels and campaigns.
Completely overhauled the entire e-commerce tracking system. Conceptualized and created advanced new reporting using Tableau and Google Analytics.
Have an idea or a project? Let’s collaborate and build something awesome!
